Castle Hill Academy Castle Hill Academy

A Platanos Trust School

Our Brand


Our school's branding is unique and is made up of a symbol and words.  The symbol is a caduceus, a powerful symbol in Roman and African mythology and the staff carried by Hermes in Greek mythology. The caduceus represents communication, healing, medicine, trade and business.

This symbol is also Biblical.  It dates back to over 2000 BC in Mesopotamia and is mentioned in the Book of Numbers and the Book of Kings. More importantly, it represents the ability of the mind to develop in numerous and complex ways.

The caduceus in our branding represents the two halves of energy in the body; the stick is a spine, the two symbols are energy winding up the spine and the wings suggest exploration, including exploration of both the body and the mind.

The spinal column represents both male and female and the heart represents courage and determination, essential qualities for success.

Finally, the wings cover the globe - the mind - our minds, especially the minds of our pupils which should cover the globe and indicates the high expectations and unlimited potential of our students.

The words 'Attitude Determines Altitude' are used throughout the school and are at the heart of all that we do. We firmly believe that one's attitude towards any given task or challenge is the most important factor in all of our successes.